What’s the magic that turns good into great, and pitch into partnership? 

Not new tech, no new software, and certainly not AI... simply, it’s people; the chemistry that sparks a great connection and spins that into an incredible idea. 

Fluid’s MD James Glover chatted to MCV/develop about the vital and enduring importance of great teams, and how creativity isn’t a commodity - it’s a collaboration. And that’s still a very human thing. 

Head over to read the full article here.