In today’s hyper-competitive gaming industry, gaining cut through is increasingly hard. With attention spans shrinking, content saturation increasing, and thousands of games launching monthly,  well crafted motion assets provide the visual dynamism for games to stand out.  Whether you’re an indie developer or a AAA publisher, it’s a vital aspect of your marketing mix which works hard to gain share of voice.  

In a fragmented media landscape dominated by short form, motion graphics are a key cornerstone of game marketing creative. Producing high quality trailers provides a deep resource of material which can be adapted and reworked across storefronts like Steam, and platforms like YouTube, Snapchat, TikTok, Instagram, LinkedIn and beyond. A punchy 30-second video can go viral on social, a looped animation can drive pre-orders on storefronts, and animated banners can breathe life into digital advertising. By crafting scalable, repurposable animated content for video games, studios can stretch their marketing budgets further while maintaining consistency and impact.

Beyond the ability to capture attention in those vital first few seconds, motion graphics are crucial storytelling tool. Well-crafted game marketing animations condense the essence of a game into bite-sized, high-impact moments, and are pivotal in defining how players first encounter a game. Whether it’s showcasing lore, character design, or gameplay mechanics, animated content for video games delivers this information quickly and memorably.

A trailer designed with thoughtful pacing, striking transitions, and custom typography does more than show gameplay - it builds a world players want to enter. The Fluid motion team have years of game trailer design experience, creating launch trailers, teasers, and in-game cinematics that build hype and convey emotion. 

Whether through a heart-pounding trailer or a series of looping teasers, game trailer design and game marketing animations shape how a game is perceived and remembered. High-quality visuals which are platform-optimized and audience-driven evoke the mood and identity of the game, providing crucial hooks to building anticipation.

For developers and publishers looking to cut through the noise, investing in motion graphics isn’t just smart, it’s game-changing. 

Check out our latest motion projects here, or take a deep dive into some of Fluid’s latest work for Powerwash Simulator, Deathsprint 66 and  Hercules.