Zynga approached Fluid to create a website that reflected the personality and diversity of the titular Hunters, and helped to build an engaged community of fans prior to the game’s impending launch. So, we got to work! The strategy for the website was to begin with a landing page with a dual target for consumers and content creators. We created a pre-registration unlock feature to incentivise sign ups, which gave subscribers exclusive in game content at launch. The sign up form could also be used by content creators to register interest in the IP and the upcoming Creator Program.

We then developed the site map to include dedicated character profile pages for each of the Hunters. Each profile has its own unique animations and content, with Hunters’ backstories, relationships, and capture of their abilities in action. We wanted to help Zynga build the lore for this new addition to the Star Wars universe, and give players an early idea of which Hunters they’d gravitate towards based on their play styles and personalities. We’re thrilled to have crafted the website and can’t wait to battle it out with our favourite Hunters once the game releases.