Lies of P Website - Overture Announcement & Launch
Neowiz’ glorious multi-award winning Lies of P has a special place in Fluid’s heart. Our influencer kit for the original game won us our first Clio, and catching up with the awesome team at GDC was a genuine highlight of our trip to San Francisco. So when Neowiz approached our Digital team to build out their vision for a refreshed Lies of P website - premium, polished, highly creative - we jumped right in.
Our revamped site reflects the haunting beauty of the game world, elevating the user experience and acting as a springboard for the announcement of 2025’s DLC, Lies of P: Overture. Launching in two phases, the site initially serves as an introduction to the Overture DLC, supporting its announcement with key information in a visually rich embodiment of the game’s aesthetic.
Crucially, Lies of P and the Overture DLC are paid purchase, so the digital team worked hard to integrate a seamless user experience for the complex purchase funnel underpinning game’s varied editions— offering digital or physical, standard or deluxe versions, all across multiple platforms, languages and retailers.
Phase 2 Launch
Phase 2 launched early June to further expand the site's functionality. We introduced enhanced news, media, and support sections; transforming the site into a destination hub for new and existing fans to fully immerse and engage with the game world. We’re proud to partner with Neowiz as Lies of P: Overture launches - here’s to their continued success!
Localisation
Localisation and QA was a very important aspect for Neowiz. The Lies of P website was localised into 9 markets, and Fluid executed extensive QA and checks. Fluid are an official partner with DatoCMS, which allows for streamlined localisation and super efficent content management across all locales.
