With an explosively growing player base, PUBG had rightly concentrated on all things game development but were suddenly in need of an exciting, unexpected suite of considered creative to activate their cord brand messages for consumer products.

As a new and evolving product, we got to spend a great deal of time with the developers and community learning about the most evocative, emergent and compelling aspects of the game. From there, we captured these in a suite of original creative and aligned them with modern trends to build a programme of patterns, badges, original stamps and icons and more, ultimately guiding their global consumer products initiative