PUBG Core Style Guide
As the original Battle Royale, PUBG has become a gaming landmark. A visceral portrayal of blood-sport balanced with a wide slice of good-humor and a relentlessly loyal community- Player Unknown's Battlegrounds is the originator of a genre we now call a phenomenon.
With an explosively growing player base, PUBG had rightly concentrated on all things game development but were suddenly in need of an exciting, unexpected suite of considered creative to activate their cord brand messages for consumer products.
As a new and evolving product, we got to spend a great deal of time with the developers and community learning about the most evocative, emergent and compelling aspects of the game. From there, we captured these in a suite of original creative and aligned them with modern trends to build a programme of patterns, badges, original stamps and icons and more, ultimately guiding their global consumer products initiative
Our guide lent itself to each touch point of the brand including packaging guides ready for retail.