Paul Frank Trend Kits
From the humble beginnings of custom wallets made in a Huntington Beach garage, to becoming a cult icon of noughties nostalgia, the Paul Frank brand is all about celebrating a playful and fearless approach to life. Given the heritage and originality of Julius the monkey and his friends, we were delighted when Futurity Brands asked our Licensing team to design some fresh new Trend Kits for the American designer’s eponymous label. It’s time to discover a new generation for this iconic monkey business.
Bringing our unique Fluid approach to Paul Frank’s pop culture paradise, we wanted to build something evergreen for the client and bring the graphics to life with carefully selected consumer products. We were keen to remind consumers that this is not a kids cartoon IP,drawing inspiration from the brand’s creative reputation and inclusivity to imagine a new aesthetic for the whole character gang.
