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Final Fantasy XVI: An Eikonic Kit

Few franchises are as epic or loved as Square Enix’s Final Fantasy, as its 30 year and 160 million units legacy attests. Final Fantasy XVI launched mid 2023 exclusively for PlayStation 5, and was the first fully fledged action RPG in the mainline series - following Clive Rosfield’s mission to free mankind from its fate, in a world where some are blessed with an Eikon, a deadly powerful creature that resides within them.

Square Enix invited a handful of selected agencies to pitch for creation of the influencer media kit; envisaging possible content that played on the game’s “medieval, swords, magic and dark fantasy” such as a journal/notebook, tankard and encompassing presentation box. Our winning proposal? A kit embodying the game world, utilising tactile materials and finishes as a unique representation of the game - delivered to 250 global recipients ahead of launch, against the added challenge of tight timeframes.

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It's all in the detail

The bellyband was removed via a hessian tie at the rear, revealing a 3D antique silver Ifrit Eikon insignia on the lid of the wooden chest - set amidst graphic details and the ‘Fate Will Fall’campaign strapline. These and additional branding on the front and base of the chest were done as heat impressions, to further evoke the requested Medieval style - accentuated by the metal pins, antique lid latch and brass hinges. The chest featured a hinged lid which opened to a set angle via aged hessian rope supports, allowing recipients to take in the reveal of the game’s keyart and logo - printed on a leatherette panel - framed within the inner lid on an inset plywood panel.

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The box took the form of a bespoke handcrafted wooden chest, stained to evoke the game’s dark storyline - making each unique. The chest was presented within an aged fabric bellyband, across 6 faction-derived designs, randomly distributed. Once removed, an ornate antique silver Ifrit Eikon insignia and heat impression ‘Fate Will Fall’ campaign strapline were revealed on the chest lid. Metal pins, antique lid latch and brass hinge details accentuated the chest’s desired medieval style.

Within, the hinged lid opened to a defined angle via aged hessian rope, revealing a leatherette printed keyart. In the base, a diamond wax sealed letter revealed localised marketing messaging and further keyart, printed on burnt edge cotton. An underlying plywood tray, revealed when the letter was removed, lifted out to reveal the remaining content within a carefully designed wooden fitment.

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An (eco)wood tankard, was hand charred to resemble the fire and wrath of the Eikons, finished with laser etched brass plaques and burnt edge cotton care card. Alongside which, a tarnished leatherette journal featured a UV printed Valisthea map and debossed logo cover - whilst it’s hand stitching, milled unlined papers, red satin bookmark and ink stamped title page completed the kit’s aged aesthetic.

The kit received amazing feedback from the client and via social media, with comments including: “Everyone is actually ecstatic, we think the quality and pieces are phenomenal”, “this is ABSOLUTELY stunning!!" and “The quality on this kit is insane!!!” - a wonderful accolade for the hard work involved.

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