Beautiful and addictive in equal measures, Monster Hunter Wilds is a triumph. The sixth (in the main series titles) and most stunning evolution of Capcom’s much loved series, Wilds launched to stellar reviews, selling over 10 million copies in its first month - delighting its ever-growing fanbase and making it Capcom’s fastest ever selling game.

Drawing inspiration from the game’s storyline and key visual elements, our kit is envisioned as being sent by the Hunter’s Guild to recipients, as new Hunters, embarking on their monster- hunting quest. Bold and tactile, the kit is designed to delight and engage while conveying key messages about this game and the Monster Hunter brand. Packed with next-level attention to detail, stunning visuals and ultra-desirable keepsakes - with long term future usage, each element uses premium materials and high-end production finishes to reflect the essence of the game and the legacy of the franchise. The kit’s exclusive content, hand finishing, numbered editioning and personalisation further the presentation, inviting recipient interaction and engagement to drive earned and shared coverage, amplifying the game’s marketing messages for its release.

As ever, our Influencer/Media Kits are a master class in detail, exquisite intricacy and brand integration - bridging the gap between the game world and reality. The 125 kits were delivered to global recipients in a custom double walled mailer box - sealed with custom brown paper tape featuring Monster Hunter Wilds brand graphics and a custom “monster hide” leather effect address label. Inside, nestling within wood wool, which is brushed aside to reveal an underlying large wooden supply chest of 56 x 40 x 30cm. The laminated pine is stained rustic brown and hand distressed, as if weathered by the ever changing climates of the game - whilst the lid is heat stamped with the Forbidden Lands Expedition Team logo.

To the front of the wooden chest, a 3D cast antique brass shield (referencing that seen at the Hunter’s base camp) features individual numbered editioning via laser engraving and red enamelling, alongside the laser engraved triangle motif seen on the game’s sand ships. Jute rope handles, black arrow strap steel hinges and wooden struts enhance the utilitarian vibe to create a stunning gameworld-esque delivery method for the kit’s content and a collectable keepsake recipients can use for display/storage.

The chest’s hinged lid is engineered to open to a defined angle via a jute rope lid support - and carries a personalised gold-foiled letter from the Hunter’s Guild - revealing the game logo and key art alongside a hand stamped wax seal in orange, to reflect the game’s branding. In the base of the chest, sits the first our kit exclusive merch: a nomad bag and Hunter’s notebook.

Influenced by the game’s pouches and saddle bags made of monster hide, our weathered “monster hide” leather nomad bag features a deboss of the FLET logo and title logo insignia. Beneath the front flap, black sinew cord wraps around a brass press stud, teasing the bag’s content: a FLET logo pendant in white dye metal - hand distressed as if crafted out of monsterbone. Removing the pendant (and debossed bag-strap tucked within) reveals an inner zipped pocket, credit card slots and a fabric logo label stitched inside.

Alongside the bag, sits the Hunter’s notebook, its hand distressed leather “monster hide” cover featuring ornate debossings including the Avis Unit insignia on the spine - and secured with leather tie-straps whilst string bindings on the spine further the aesthetic. The notebook opens to reveal three Guild cards - placed atop 240 pages of handmade deckled paper, sewn into sections. Each Guild card features a painted orange edge with character art and gold-foiled logo to the front and sections of the Arkveld key art printed on “monster hide” effect paper to the rear, which combine to create a triptych.

With these first keepsakes removed, our next layer of content is revealed: a fabric banner which unfolds to 150cm length with an ornate border pattern - inspired by the Hunters Guild banners seen in the game. Many of the banners featured gold personalisation, whilst an integrated wooden dowel and jute rope encouraged recipients to create a striking branded backdrop for their content creation.

Beneath the banner was our most striking keepsake: a Hunter’s Jacket which unfolded to reveal a plush recreation of Gemma’s Yian Kut-Ku nestled within, whilst a swing ticket attached to the jacket by sinew cord featured artwork and sizing - small to XXL, to suit the array of recipients.

The custom jackets - a unisex military-esque parka with removable faux fur liner, in drab olive - were inspired by the style of those worn by the Hunter’s in-game rather than a direct recreation. Details included contrasting embroidery to the chest alongside 2 game insignia fabric patches sewn on the sleeves. A “monster hide” leather zipper pull featured a print of the triangle motif and game title, whilst an inner fabric label carries the game logo, trapline and sizing. With all content removed from the chest, a final reveal on its inner base was a laser engraving of the ornate title logo.

With the kits generating 3650+ hours of content, over 1,075,000 social media views and an earned media value equivalent just shy of $8 million, the project was a triumph by all measures - with client and recipient feedback echoing that success:

'The reception of the kits has been absolutely fantastic so far! The kit came out looking fantastic, and the team is really impressed… people are going absolutely nuts over them. We got some amazing reach, made a genuine impact with the creators, and made the average consumer’s mouth water a bit with the exclusive content. You did an absolutely fantastic job on this project, and have been a pleasure to work with. I’ll be looking forward to our next opportunity to work together!' Trevor Mitsch, Associate Brand Marketing Manager, Capcom.