Detroit: Become Human Media Kit
Detroit: Become Human is the latest release from Quantic Dream, expanding on the studio’s legacy of gripping, narrative driven experiences such as Heavy Rain and Beyond: Two Souls. Set in the 2038 near-future metropolis of Detroit, which has been rejuvenated by CyberLife’s invention and introduction of androids into everyday life. But when androids start behaving as if they are alive, events begin to spin out of control… and players choices have consequences as they co-write the story through the actions of the story’s three playable android characters, asking “how far will you go to be free?”
We were once again briefed by Sony Interactive Entertainment Europe to create the game’s media/influencer kits. They wanted something really memorable and unique to deliver the game code and a Dark Horse mini-artbook - facilitating social media coverage and furthering the game’s marketing. Our starting point became a triangular badge seen on the android’s chests, which evolved into a triangular rigid presentation box - the shape allowing further reference to the 3 main characters of the game - Kara, Connor and Markus.
The kit’s visual direction was lead by the game’s futuristic storyline and in-game CyberLife branding, and a range of content was intended to inform and intrigue recipients - with the game delivered as a digital download code, a more on-theme delivery method than the usual Blu-Ray disc.