Borderlands Ballantine's 2.0 colab kit
Clients Bastion came to us with a major collaboration in place between whiskey giants Ballantines, and Borderlands. The concept? Build an emotional connection among whiskey drinkers by aligning with their passion for videogames. So as Borderlands sassy bar owner Moxxi launched her own branded whiskey, Fluid were tasked with creating the bottle’s bespoke label, and a full promotional influencer kit.
The success of major collaborations lies in their authenticity, so our visuals had to align completely with Moxxi’s world. As owner of the best bars in Pandora, her unique style infused our creative approach. Brash and bold, our label oozes with her distinct in-game vibe, celebrating her appointment as Ballantine’s “Chief Galactic Expansion Officer”, and our final kit is the perfect slice of Borderlands vibrant western look.
Results
Moxxi’s Finest Whiskey landed with influencers in a Moxxi branded box, complete with O-ring slipcase featuring the lady herself, in vibrant neons and clashing stripes. Within, alongside the special edition branded bottle, Moxxi’s letter seamlessly integrates the game world with Ballantine’s brand, building an emotional link between the two and inviting social shares. Moxxi’s stunning bar stand glows in signature neon edged purple, while her book of cocktails invites gamers to get sippin’ and lootin’.
Sent to selected influencers in celebration of this epic collab, the kits went down a storm - because as Moxxi would say - there’s nothing like whiskey and a wink to raise morale, right sugar?
