With TwitchCon fast approaching, the spotlight is on gaming brands looking to make their mark with community and influencer activations. 

At Fluid, we specialise in turning both ambitious and AAA gaming IPs into unforgettable community experiences. From tech-heavy Twitch Drops campaigns to bespoke influencer kits, we help brands cut through the noise, connect authentically with fans, and create activations that deliver lasting impact.

For game publishers and studios, Twitch Drops are a proven way to drive player engagement, build communities, and drive hype around launches. Done right, Twitch Drops transform livestream moments into shareable, reward-driven events that keep audiences coming back time and again to engage. 

Take our work on Supervive, where our bold, striking website design placed wishlists and data capture front and centre, building the game community - we then built a Twitch Drops campaign to drive deeper engagement across the growing fanbase. For Stampede: Racing Royale, we incentivised gamers to hit view-time targets using in-game rewards, simultaneously supporting both the creator and end user communities.

With global titles like PUBG, our Squad Battle campaign showed how Twitch can be positioned as a core part of a brand’s marketing strategy, driving hype both online and in-game.

With attention spans shrinking and competition intensifying, engaging communities through Twitch Drops is one of the most effective ways to turn viewers into active players, with mechanics which reward both creators and viewing communities at once. 

Influencer kits spark creativity and engagement at the nexus of physical and digital. When done right, they’re instantly shareable, putting game worlds directly in the hands of the creators who matter most, encouraging them to explore and engage in real time, alongside their communities. 

From unboxing moments on YouTube to live showcases on Twitch streams, influencer kit marketing extends brand reach within highly engaged fan communities. Our bespoke kits for some of gaming’s biggest IPs demonstrate the power of this approach.

Our Score More With Xbox 25 provided gifts with which creators could reward their communities, and crucially, its stunning design meant it remained visible in many recipients’ studios and sets, using a clever display case as a permanent reminder of the promotion. Riot Games’ League of Legends: Welcome to Noxus Kit immersed influencers in the lore of Runeterra, inviting them to explore the storyline themes with the kit, live on their channels, with stunning handmade masks as a premium collectable and ode to the storyline.. Our Monster Hunter Wilds Influencer Kit translated Capcom’s legendary franchise into a tangible, tactile experience designed for content creators to unbox on screen, crafted with stunning attention to detail.

By fusing storytelling, craft, and shareability, creative influencer kits for Twitch streamers transform brand launches into cultural moments that fans talk about, post about, and remember.

A smart influencer activation campaign should ripple outward across Twitch streams, YouTube channels, social feeds, and in-game experiences. It should enable content creation, but also deliver mechanics by which creators and communities alike are rewarded for building awareness and engagement with brands and games. 

That’s where Fluid’s expertise in gaming influencer marketing and digital brand activations comes in. Whether it’s driving engagement with Twitch Drops or creating influencer kits that spark unmissable unboxings, we help brands translate their vision into activations that scale.

Explore our portfolio to see how we’ve activated the world’s most iconic gaming brands.