To drive interest and conversations around Xbox Game Pass Ultimate and celebrate the launch of Xbox Series X, the Xbox EMEA PR team partnered with Fluid to create the #TowerYourDreams wooden block game which was sent globally to a 185 content creators from 26 different countries around the world.
The tower was built in the shape of the recently release Xbox Series X console, the world’s most powerful console, complete with hidden codes for Xbox Game Pass Ultimate. The activity has generated some fantastic results and conversation about Xbox during an important time of the year, also allowing us to celebrate such a fantastic year for team Xbox with the community around the world.
A final touch
Our kit was wrapped in seasonal paper to lay on the feel-good family vibes a sense of seasonal joy.