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The Cycle: Frontier - Website & Twitch Drop

Yager’s The Cycle: Frontier is a cult classic and fan favourite with a long established history entrenched in the very ground of the gaming culture; however like all the great stars - it could do with a face lift now and then.

Yager had taken inspiration from the evolving scene of high stakes, high intensity gaming and beautifully woven these ideas into the globally loved world of The Cycle.

Courage, cunning and curiosity were to be central to the new brand, a strategy we helped to articulate and execute through the logo, key art Identity and a Twitch drops campaign.

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