Spongebob Trend Kit
SpongeBob SquarePants has been a huge evergreen name since 1999, so we were honoured when Paramount asked our Licensing team to design a series of Trend Kits and Style Guidelines for SS24. While countless trends have been done for the brand over the years, you can bet Mr. Krabs’ first dollar we rose to the challenge of imagining something culturally relevant, vibrant and new.
Finding creative freedom with SpongeBob’s iconic colours and silhouette, we designed six trendstyles for Adults and Kids which capture our favourite sea sponge living the sweet life in nature-inspired designs, and thinking outside the square with graffiti-style graphics. Our kits present compositions, badges, icons and patterns which would look fresh on apparel, gifts,social expressions, stationery and homewares alike.
