And a bold new experience requires a bold new brand, so Fluid helped build one from the ground up. Working on the visual and brand strategy, core game pillars, name ideation, logo creation and animation, bespoke font, key art direction, full brand guidelines and full website, we covered all aspects of Evercore’s branding from inception all the way through to delivery.

One of the key aspects of the game is its four main factions competing against one another, so we wanted the logo to reflect this with the inclusion of a diamond formation which houses the number of Evercore factions within it. We then worked hand in hand with the development team to incorporate their unique art style into some stunning pieces of key art that fit seamlessly into Evercore’s brand identity, whilst also building a full A-Z bespoke font to make any copy for the game instantly recognisable and relayed back to the brand.